Do you remember the first time you dropped something in a body of water as a kid? Were you captivated by that magic ripple that radiated from the source of your one small action? When you outsource presentation help, the benefits of that collaboration aren’t limited to just that one presentation. When you work with a PowerPoint design firm or presentation design agency, it has the potential to ripple out, elevating your future presentations and your career.
So if you are on the fence about hiring a design firm, we want to talk about 5 tangible ways you can see these lasting impacts through the creation of more memorable messages, the potential for global impact, enhanced collaborative creativity, increased promotion, and an appreciation for aesthetics.
1. Memorable Messages
Here’s the deal. Pretty much everyone can create content. But not everyone can create great content. PowerPoint design firms are experts in creating great content. They have content specialists who can take your ideas and put them into compelling words, stories, and images to communicate powerful messages.
You see, content creation has proven theories and principles just like good design or medical science does. When you work with a presentation design agency, they understand things like chunking information, narrative power, data visualization, cognitive overload, pre-attentive attributes, and the stickiness factor. If you don’t know what any or all of those are, you don’t have to worry. Presentation design agencies do. And they can help you create a more memorable message by applying these theories to your content. And ultimately, to your career.
2. Global Impact
Working with a PowerPoint design firm can also extend the reach of your ideas. On the most basic level, a presentation design agency will understand how your message may translate in other cultures and countries. They can help you minimize misunderstandings and create content with more universal appeal. In an increasingly global economy, employees and companies need to have a global mindset. This, in turn, gives them the potential to increase their client base, lead market, and sales. Forbes says that “companies must think and act as global citizens and move from a micro- to a macro-level approach.” A presentation design firm can help you do that.
3. Collaborative Creativity
One of the greatest benefits of outsourcing your presentation design is the potential for enhanced creativity through collaboration. Although it’s tempting to think of creativity as a thing—a characteristic or quality—that someone possesses, research shows that it is more of a process than a thing. And that when we collaborate, we can foster greater creativity. Researchers from the University of Texas at Arlington define it this way: “creativity is . . . an exploration process in which one considers alternatives.”
When you are the only one developing content and designing your slide deck, it’s very difficult (if not impossible) for you to consider all the possible alternatives. But when you bring in outside help, you reap the benefits of new and fresh perspectives. And when you learn to value and seek out the power of collaborative creativity beyond your presentations, that ripple keeps going. Into your job satisfaction, into your career success, into your relationships with coworkers and other companies, and on and on.
4. Promotion
PowerPoint design firms aren’t just experts in presentations; they are experts in promotion. You can create the most incredible presentation ever, but it won’t amount to anything if you don’t have an audience. Presentation design agencies can give you expert guidance on how to get your message out to potential clients and customers. They know how to create graphics that will translate in a variety of mediums. From social media to print materials to slides on the big screen. And they’ll share strategies of how to maximize the ripple effect of your message, like SEO (search engine optimization). Once you learn how to promote your presentation, you’ll be able to use similar strategies to elevate your career.
5. Appreciation for Aesthetics
No matter where you fall on the “form before function” debate, working with a PowerPoint design firm can help you gain a full understanding of aesthetics. First of all, what is it? Susan Buck-Morss says that aesthetics comes from a Greek work that means “the sensory experience of perception.” It’s not just about art. It’s about how beautiful things move us as human beings. So a presentation design agency understands how important it is for a slide deck, or a business card, or an interview outfit to move the audience to perceive something in a particular way. Great design and an attention to aesthetics isn’t a shallow attention to non-substantial things. It’s the recognition that the appearance of things communicates and persuades us.
These 5 things can take your presentations and your career to the next level. Their ripple potential is immense. Your ripple potential is immense. All you have to do is make that first small motion to contact a PowerPoint design firm. Whether you are wanting to create more memorable messages, drive your global impact, collaborate creativity with others, increase your promotion, or understand how to harness the power of aesthetics, we can help.
