As we have seen in some recent articles, one key to really taking hold of an audience and maintaining their attention is to bypass their analytical, thinking brain and appeal directly to their sensations and feelings.
The right part of the brain is more concerned with the overall, big-picture of perception. This part of the brain incorporates ideas, but also more information from the senses and emotions, relating a picture of reality that is rich in information, but not necessarily packed with facts. The left brain homes in on an eye-witness testimony. The right brain is swayed by mythology and symbolism. Both types of expressions contain degrees of truth, but different kinds, and in different ways.
Generally speaking, when it comes to explaining a math formula, you need to aim directly at the left brain, but when it comes to being a dynamic speaker, you want to lean to the right.
In addition to body language, word choice and facial expressions there are other levels of communication that make it possible for you to create deeper, more empathic connections with your audience. Why let your audience “understand you” when they can “really like” you?
That’s what interpersonal communication is all about. Here are a few mad skills to add to your secret weapons cache:
Integrity is Key
Mean what you say. Say what you mean. Focus on why what you are saying is important. Why should it matter to your audience? Why does it matter to you? If you don’t know the answers to those questions, you’re just faking.
Two-Way Street
If you don’t pay attention to the messages your audience is relaying, how can you tell if your message is getting across? A good presenter must be a great listener!
What’s My Motivation?
Whether you are speaking or listening, understand your motives. What’s the meaning behind the words?
Heart and Head
Make sure you have all of your facts and technical content down pat, but your PowerPoint presentation won’t really come to life until you also embody the emotions and sensations that are inherent in your message. Stay connected to your head, but always speak from the heart.
Evaluate Your Limitations
What is your point of view regarding a particular point or question? Is your agenda getting in the way? Are you having a negative reaction that is preventing you from engaging fully with your audience? Why?
Humor vs Sarcasm
Humor is one of the most powerful tools you can use in your presentation. However sarcasm should generally be avoided. It is too easily misunderstood and sarcasm can hurt. Don’t forget, you are on stage with a mic. You have a lot of power and even accidentally misusing it makes you look like a bully.
Speak to the right side of the brain and your audience won’t just hear what you’re saying, they’ll feel what you feel.
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