If the Internet has done anything, it has brought us all closer together. The Internet has made it simpler and cheaper for us all to connect, interact and share. However, at least half the news we hear about the Internet points out that sharing can be a bad thing. When we talk about sharing online, we may associate term with privacy concerns, identity theft, copyright infringement and lost revenue. Sites like SlideShare.net, Slideboom.net and MyPlick.com all allow users to share their presentations and slideshows with the entire Internet. Is there risk involved? Do the benefits outweigh the risks? Think about the music business. Nowadays, most bands share a majority of their recordings and projects for free. This process grows an audience, while saving money on promotion. In the process they create a market for other recordings as well as products and concert appearances. You can do the same thing with your products and services. Share what you know! Show off your expertise! Build your brand online and drive traffic to your sites!
Up, Up and Away!
Most sites like SlideShare.net, offer users a full array of options when it comes to sharing online. Upload video presentations, PowerPoint or PDF files and share your your unique expressions with millions of peers, industry colleagues and potential customers around the world. If you are still skittish, you can always share with your trusted circle until you get your style just right.
Create
You can even create brand new presentations to share online by synching audio to your slide shows. Now you can transform your still images into dynamic, interactive presentations that feel more like movies than lectures.
Meet Up
By it’s own nature, interacting online will bring you into contact with industry peers, customers and other web innovators like yourself. Meet them! Interact and share each other’s information with even wider circles. Connecting in this way is the essence of online marketing in this new frontier, and if you aren’t doing it you better believe your competitors are.
Group It Up
Once you’ve begun to get the swing of marketing with these new tools you should consider making use of special groups to home in on your target audience. By sharing bundles of your videos –combined with those of your peers- you create a better overall value for your audience to spend their time on while you simultaneously build your network and strengthen your connections. Use these new tools to share the best of what your company has to offer. In the Web 2.0 environment, cooperators do better than competitors. Get sharing!
[adsense:468×60:8572691380]
