Lets say you are having a corporate event that will include talks, PowerPoint presentations, maybe even an annual report or a quarterly assessment of how your company is doing on its yearly goals. You’ve done all the planning, tweaked the schedule, catered the lunch, worked out the parking and it looks like you are going to have a great, informative get-together. But, what if you could invite an unlimited audience to attend, what if you could archive your event for no-shows to observe later, and over-achievers to revisit?
You, my friend, need a webcast!
A Whatcast?
Think of your webcast as a television special, streaming live from your event to the entire world via the Internet. The real-time aspect of the webcast enables you to market in the moment and share your dreams, goals, visions, and triumphs with a much larger community than a traditional event could ever hope to accommodate. And webcasts don’t have to be limited to special events, they can be used in an ongoing marketing campaign, or even as a way for your C.E.O to regularly address a world wide audience regarding your latest initiative or innovation. Like most marketing that uses video, webcasting is only limited by your imagination.
Be a Good Host
Everybody knows that the best parties are made by the guests themselves. Your webcast – like your presentations themselves – begins with inviting the folks you’d like to have in attendance. Of course, there is a right way and a wrong way to do this. Consider the best time to begin building buzz for your event. Make sure you can keep track of who actually attends versus invitees who never log in. Maximize the impact of your ‘cast by tracking the behavior of your attendees during the event. The web cast may create added clients in and of itself, but it certainly makes for a common ground from which greater rapport may lead to new, profitable relationships.
Be Friendly
Any kind of advanced application you use on your website is likely to be subject to technical glitches, and crashing browsers all over the Internet is not exactly the kind of impression you’re looking to make. If you are going to stream a webcast, keep it user-friendly. Think of how you might enjoy a presentation in front of your own monitor. What if you had a player built-in to your site’s design? Should you list the presentations run-time for the convenience of your viewers? Will you archive your videos so they are available for viewing after your event? There are a number of options for maximizing the effectiveness and accessibility of your webcast. Explore the possibilities and be creative!
By combining video tools with the immediacy of webcasting you can take a local event and make it international. Consider webcasting your next presentation. The whole world is waiting!
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