With 313,000,000+ members, including executives from all 2013 Fortune 500 companies, LinkedIn is the world’s largest professional network on the internet.
If you’re serious about making things happen in your career, you need to know how to navigate LinkedIn like a pro. Presenters and public speakers especially need to maintain an impressive LinkedIn profile to secure speaking opportunities and build credibility with an audience.
The 33 LinkedIn tips below are all summarized in 140 characters or less, making it easy to speed through the tips and move on to the important task of being active in the LinkedIn community.
1. Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility. @Ethos3 http://ethr.ee/1vOrwze
2. Transform a generic link to your website into a call to action, especially on company profiles. @EntMagazine http://ethr.ee/1wCXcf9
3. Create entries for every role you have performed within each job title. It’s okay to have overlapping dates. @Forbes http://ethr.ee/1peobJL
4. Share high-quality information with your network to create connections that become alliances. @ReidHoffman http://ethr.ee/1ldjKho
5. The ideal length for LinkedIn long-form posts is 500 to 1,200 words. Tailor length for your audience. @SmallBizTrends http://ethr.ee/1taf1je
6. Skip the “How do you know this person” step. Click “Connect” from search results, instead of profiles. @SylvanLane http://ethr.ee/1vMyncs
7. Want another user or company to see your LinkedIn status updates? Use @mentions when you post. @HubSpot http://ethr.ee/1tad9Hk
8. Don’t be a wallflower. Your profile is 5x more likely to be viewed if you join and are active in groups. @LinkedIn http://ethr.ee/1zAmq9V
9. When introducing yourself, don’t be self-centered. Be generous, genuine and focus on the other person. @EmmieMartin http://ethr.ee/1luPnU7
10. Looking for a new job on LinkedIn? Don’t let your boss know; turn off your activity broadcasts. @CareerOutcomes http://ethr.ee/XQJg1C
11. LinkedIn users who update their profiles regularly get more job offers than peers who contact recruiters. @RimDey http://ethr.ee/1ASusxq
12. Censor yourself. If you wouldn’t say it in a job interview, don’t say it in a LinkedIn group, or post. @TechRepublic http://ethr.ee/XQNeHE
13. Schedule time to be active on LinkedIn. Review your profile, monitor updates, participate in discussions. @ABAesq http://ethr.ee/1mPE18h
14. Evernote and LinkedIn integrate; organize business cards, LinkedIn info, and networking notes in one place. @Evernote http://ethr.ee/1ldmuv0
15. Use your LinkedIn profile as a sales tool. Add a short video about your company to your profile. @Salesforce http://ethr.ee/1pfrv7A
16. Add value to LinkedIn groups: share visual presentations that will interest group members. @JayBaer http://ethr.ee/1pft1qb
17. Profiles with pictures are 14x more likely to be viewed. Use a professional image with a neutral background. @LinkedIn http://ethr.ee/1zCbwk5
18. Avoid profile buzzwords, such as: creative, and motivated. Minimize adjectives. Emphasize verbs. @BusinessInsider http://ethr.ee/1tb8Ewb
19. Don’t use the automated invitation message: “I’d like to add you to my professional network on LinkedIn.” @DailyMuse http://ethr.ee/1zCkWMB
20. “LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience.” @Buffer http://ethr.ee/1pFtd18
21. The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time. @SocialMediaWeek http://ethr.ee/1nB0UfK
22. Company updates with images have a 98% higher comment rate than updates without images. @LinkedIn http://ethr.ee/1pFwlKt
23. Download LinkedIn’s Connected app; it’s designed to simplify professional relationship development. @Jillianiles http://ethr.ee/1nB7fHX
24. You are unique. Prove it. Use a creative headline instead of defaulting to your current job title. @MarketingSherpa http://ethr.ee/1pH5D4h
25. Help recruiters, prospects and potential partners find you; use keywords throughout your LinkedIn profile. @USnews http://ethr.ee/1sC3uFm
26. Successful LinkedIn content often provides ready-to-use takeaways in a list format. @AndreyGidaspov http://ethr.ee/1sC8eL1
27. Follow Dan Pink’s lead; he reprised a post “3 tips for TED speakers” for LinkedIn’s publishing platform. @DanielPink http://ethr.ee/1wD3HP1
28. Endorse people you respect. Send a thank-you message when someone endorses you. @JeffBullas http://ethr.ee/1wD9TX7
29. List volunteer experience on LinkedIn; 42% of hiring managers value it as much as formal job experience. @LinkedIn http://ethr.ee/1sClj7b
30. “LinkedIn groups provide one of the best personal branding opportunities you have with social media.” @Forbes http://ethr.ee/1nDrWDd
31. Struggling to fill a role in your company? Instead of hiring a recruiter, join LinkedIn’s Recruiter service. @NYtimes http://ethr.ee/1nDtY65
32. Share original content; “content is now viewed six times more than jobs-related activity on LinkedIn.” @JasonMillerCA http://ethr.ee/1pFv6Lu
33. Use visuals; embed SlideShare presentations and infographics into your profile and long-form posts. @SMExaminer http://ethr.ee/1tahAlr
Be a LinkedIn all-star; embed Ethos3 presentations into your profile and posts.
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