As presenters, we spend a lot of time thinking about how to best prepare for our talks. What should our slides look like? What’s the best font? What is the best way to structure my talk? What story am I trying to tell? We also put in a lot of hours focused on delivering the presentation itself. We practice techniques to improve our posture. We learn vocal exercises and work on our comic timing. We rehearse the talk endlessly, but what’s missing in all this effort?
It’s important to remember that the normal presentation is actually a two-act drama. First, we mount the stage with our amazing slides, oozing charisma and expertise with every flashing smile and every reinforcing gesture. Then, after the applause fades, we have to answer questions.
Don’t forget that your presentation isn’t over until you leave the stage. Just because you’re done with your amazing talk doesn’t mean it’s time relax and take a break. We’d argue that the one-on-one nature of a Q&A gives you even more of an opportunity to connect with and dazzle your audience. Don’t blow it!
The key to a killer Q&A is remembering that you’re still on the spot. That being the case, never forget that you’re in control. Just because someone in the audience is now allowed to talk out loud that doesn’t make it his or her show. It’s still your show, so make the most of it!
Here’s a few things to remember for an unforgettable Q&A:
The Good Ones
You should never feel obligated or required to answer every question. In fact, you should only bother to answer good questions. This is one way to maintain control of the Q&A. If a question seems to far afield or the asker can’t make themselves clear, politely call it what it is, offer to talk-one-on-one after the event and move on. The rest of the audience will appreciate it.
Building Blocks
What is a good question? It’s a clearly stated inquiry that allows your response to continue a conversation about the themes your presentation addressed. It’s not confusing and it doesn’t pull you off of your message. Remember – you’re still in charge. Good questions give you the opportunity to build onto your talk; adorning here, decorating there, adding to this, illuminating that.
Gratitude
Because good questions are such an important part of a lively, informative Q&A, you should always adopt and attitude of gratitude when delivering your answers. Always say thank you and compliment a good question. Comment on the question before you answer. The audience will always appreciate a thorough response and commenting first will help you clarify your answer for yourself.
