Be There Or Be Square

What are you doing March 25th and 26th? Spring break? Daughter’s wedding? 50th Anniversary?

Well, change your plans. This spring, you’ll have plenty of opportunities to rest on your laurels and reflect on the most important things in life. On March 25th and 26th, you need to be at Hook: The Presentation Conference. Some of the top names in the presentation world will be delivering insights and wisdom to 500 game changers on these two days, and there’s no doubt in my mind you can take those insights and turn them into more weddings, more anniversaries, and certainly more spring breaks. It’s a question of maturity: would you rather a $1 cookie this spring, or would you rather $1 million in insights that could transform your effectiveness forever? Hook: The Presentation Conference is the best kind of investment: an investment in yourself.

In fact, the only reasons not to attend Hook would be the sincere beliefs that either presentations don’t matter that much, or there is little quantifiable difference between earth-shaking and mediocre presentations. The latter is not an issue: people who settle for mediocre in any aspect of life are probably not going to be at Hook anyway. The best way to raise the bar for presentations around the world, in our opinion, is to equip the best and brightest with the tools to deliver the best presentations. When business dries up for mediocre, we’re confident they’ll raise their game, too.

That leaves the belief that presentations don’t matter. It’s clear that they do, though. Writing letters gave way to phone calls, and phone calls gave way to chat, text messaging, email, and Facebook. Newspapers were once sold by shouting boys on city corners; now information is distributed by RSS and iPad applications. But, from the most ancient times to today, presentations are still presentations. The visual aids have advanced, but ideas travel best from beating heart to beating heart, in the same room and at the same time.

If you don’t value presentations, you especially owe it to yourself to attend Hook. My guess is that once you’ve seen the power of a truly exceptional presentation, you’ll commit to investing more time in your own. And once you do that, you’ll reap far, far more than you sow at The Presentation Conference. So sign up today! Come see what the revolution is all about!

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