Do you have an upcoming presentation? Blogging is a smart idea to promote your event and share more information about your topic. A major plus is that a presentation blog can lead to more money. In this post, we will look at the benefits of blogging and how you can create a presentation blog on your speaking topic.
The Benefits of Blogging
Blogging has been a successful marketing tool for many years. Many companies owe their blog a lot of credit for expanding their audience and earning new income. The marketing experts at HubSpot say you can experience these benefits from a blog:
1 – It helps drive traffic to your website.
The trick to getting more traffic to your website is through keywords. Keywords can help improve your SEO ranking, which makes your blog appear closer to the top of an internet search. Use your speaking topic as a keyword for almost every presentation blog you write. This will help visitors find you through a Google search.
2 – It helps convert that traffic into leads.
If you want to see potential customers sign up to attend your presentation and register for other events, create call to action buttons. These images can be a banner or image that directs a visitor to a landing page where they can make a purchase. This may not happen with every visitor to your blog, but it’s definitely an opportunity that you don’t want to miss out on.
3 – It helps establish authority.
An important role your presentation blog will play is helping build your reputation. The more information and research you share with an audience, the more they will look to you as the expert. This is a crucial element to getting return customers attending your future events.
4 – It drives long-term results.
The last but most valuable benefit from blogging is the long-term effect. Consider expanding your blog past your speaking topic and make it a weekly assignment. HubSpot reports that, “about 70% of the traffic each month on this very blog comes from posts that weren’t published in the current month. They come from old posts.” If you want to see more growth over time, keep your blog up and running.
With these benefits, what’s not to risk? Blogging about your presentation speaking topic can lead to a larger following and more money from your events. Here are three simple tips to help you get started.
Organize
The first tip for creating and sustaining a blog is to plan. Use a document to jot down all your possible blogging topics with links to the resources you can pull information from. Then create a schedule for when you will write and publish each of these topics. According to ProBlogger, they recommend posting a blog between everyday or 2 to 3 times a week. The key is to keep the blogs consistent. If you know you are going out of town, blog ahead of schedule so that you don’t fall behind on your SEO ranking.
Research
Blogging does require research. For your presentation blog, you want it to be saturated with useful facts and surprising revelations. This helps attract more visitors to your site and establishes your authority. Take some time to research helpful websites that are constantly publishing new research articles (like the Pew Research Center) and create blog topic on that material. If you are citing other people work in a blog, always give them the credit!
Share
Once you get your first presentation blog post written, celebrate by sharing it online! Create unique images to go with your blog or include a few beautifully design slides from your deck. People retain 65% of information when it comes from an image. If your audience can remember your content from an image, chances are they will read your blog. The more often you share your blogs online, the more you can build your brand.
A presentation blog on your speaking topic is an effective marketing tool to promote yourself or your event. For more presentation marking tips, check out these posts from the Ethos3 blog:
3 Phases for a Social Media Marketing Plan for Presentations [Infographic]
