Global remote work has the world increasingly collaborating on presentations. Understanding how cultural differences can impact work flow is more important than ever. One element of distinction internationally is perception of time, or chronemics. Chronemics is the role of time in communication. I’m sure you’ve heard of “island time” where the philosophy is “they will get here soon,” with “soon” being a very relative term that could mean two minutes or two hours. Time and communication are intrinsically linked. Understanding the existence of monochronic cultures vs. polychronic cultures and where you stand is key. Increasing your ability to work harmoniously with your colleagues no matter their tendencies will pay off in improved relationships.
Monochronic Time
“Mono” means single. The monochronic time system operates by performing a single scheduled, arranged, and managed task, respecting time as a precious resource not to be wasted or taken lightly. The United States, Canada, Northern Europe are largely considered monochronic cultures, where the perception of time is quite literal. If you view yourself as someone aiming to be on time no matter what, keeping plans as best you can, you’re probably a monochron. While simply “normal” to these individuals, the sense of urgency to spend time productively can be very off-putting to someone of polychronic tendencies. Recognizing your monochronic tendencies for their cultural significance is a great starting point to better communication globally.
Polychronic Time
“Poly” means many. A polychronic perception of time views time in cycles. Time repeats every 24 hours, therefore the sense of urgency does not exist because time isn’t going anywhere. Examples of polychronic cultures are: Latin American, African, Arab, and Native American cultures. There are actually more polychronic cultures in the world than monochronic. Recognizing this is pivotal now due to more and more polychronic countries entering global business. Monochronic cultures must be careful not to take polychronic actions for face value. For example, while polychrons appreciate punctuality, they may not reciprocate it. However, polychronic cultures are also said to be more relational, so they value time being taken to enjoy life and get to know their peers before jumping into the presentation.
Can you learn a time culture?
So this begs the question, does adaptation need to take place? If you are a monochron presenting to largely polychrons, should you alter your perception of time to follow suit? Can this be done? The more important question is, “can you cater to both as a presenter?” Whether or not you can learn a time culture, it’s important as a featured speaker to understand your audience. Being flexible with your time slot and starting a little bit later, making sure everyone is in attendance aids in bridging the gap. Proper communication may also mean being more proactive on the front end and clearly stating that the time slot is structured if you have a hard stop. Alternately, as a polychron presenting to monochrons, know when it is appropriate to call, text or email if you are going to be late. Know what late might mean to your monochronic counterparts.
A mutual understanding of the perception of time helps start everything on the right foot, building stronger empathetic relationships. As always, reach out if you are feeling stuck on how to add this to your work culture. As communication experts, Ethos3 can navigate you through these situations, pairing you with a presentation mentor. Reach out today for a free quote!
