How a Presentation Design Agency creates presentations for a Gen Z Audience
Are you struggling to engage with Gen Z during your presentations? We’ve got good news- you’re not alone. We get asked about this all the time, so how do we do it? Stick around and find out. The thing about Gen Z is that they’ve grown up in a digital world and have unique expectations for how they want to receive information. In this blog, we’ll share our top tips for presenting to Gen Z, so you can captivate and inspire this generation with your presentations.
1. Keep it Visual
Gen Zers are visual learners who prefer to consume information in a visual format rather than through text-heavy slides. Use images, videos, and infographics to illustrate your points and help your audience stay engaged. Avoid using too much text on your slides and instead, use visual cues to help guide your presentation. This is a great practice for all your presentations, but you’ll notice it’s even more effective with this audience.
2. Keep it Short and Sweet
Gen Zers have a shorter attention span than previous generations, thanks social media! So it’s important to keep your presentation concise and to the point. Stick to the most important information and avoid going off on tangents.
3. Make it Interactive
Gen Zers are accustomed to being engaged and interacting with digital media. Incorporate interactive elements into your presentation such as polls, quizzes, and other activities to keep your audience engaged and involved. This will help keep their attention and make your presentation more memorable.
4. Use Storytelling
Gen Zers grew up with social media, which means they have been exposed to countless stories. Using storytelling in your presentation can be a powerful tool to captivate their attention and make your message more relatable. Use personal anecdotes, case studies, and other storytelling techniques to make your presentation more engaging.
5. Keep it Authentic
Gen Zers value authenticity and honesty. Avoid using marketing jargon or buzzwords that may come off as insincere. Instead, use genuine language and tone to connect with your audience. It’s also important to ensure your presentation aligns with your values and beliefs as a brand, as Gen Zers are passionate about social issues and will quickly notice any inconsistencies.
6. Use Social Media
Social media is a major part of Gen Zers’ lives, so incorporating it into your presentation can help make your message more relevant and relatable. Encourage your audience to share your presentation on social media or use hashtags to join the conversation. This will not only increase engagement with your presentation, but it can also help increase your brand’s reach.
7. Keep it Mobile-Friendly
Gen Zers are digital natives who consume content on their mobile devices. Ensure your presentation is mobile-friendly and can be easily viewed on a smartphone or tablet. Avoid using small fonts or images that may not be easily visible on a smaller screen.
8. Be Tech-Savvy
Gen Zers are tech-savvy and expect presentations to be delivered using the latest technology. Ensure your presentation is compatible with the latest devices and software. You may also want to consider using tools such as augmented reality or virtual reality to enhance your presentation and make it more interactive.
9. Use Humor
Gen Zers value humor and are more likely to engage with content that makes them laugh. Incorporate humor into your presentation, but be careful not to go overboard. Use appropriate humor that aligns with your message and brand values.
10. Practice, Practice, Practice
Finally, practice your presentation before delivering it to your Gen Z audience. Rehearsing your presentation will help you identify any areas that need improvement and ensure that you deliver a polished and engaging presentation. Practice delivering your presentation in front of a mirror, record yourself and watch it back, or present to a small group of friends or colleagues for feedback.
By following these tips, you can create a presentation that resonates with Gen Z and helps you achieve your goals. Remember, Gen Zers are a unique audience with their own set of expectations, but going into your talk with your audience in mind will not only show you care about them, but you’ll connect with them on a deeper level.
If you’re still struggling to create a presentation that connects with Gen Z, we’re always here to help. Your job isn’t to be the best presentation creator in the world, that’s our job! We’d love to come alongside and help you create the perfect content and design for your next talk.
Whether you need help with presentation design, content creation, or delivery coaching, we’ve got you covered. Contact Ethos3 today to learn more about how we can help you create a presentation that captivates and inspires Gen Z.
Curious how we’d present to Millennials? Check that post out here!