Increasingly, business professionals are integrating social media into daily life. Depending on your role and expertise, Twitter can be a useful tool for extending the life of your earnest presentation efforts. But how do you maximize the effectiveness?
Social media is a balancing act. Self-serve too much and people hide, un-follow, block, or flat out ignore you. But offer too many insights to your followers and you devalue the services you have to offer–especially if you are in a consulting industry. But with the right balance you can offer people powerful insights that encourage them to connect with you, not use you. One powerful way of accomplishing such a balance is the use of “twitterable moments”.
Basically, this is like being your own press core. You take a look at the full content of a presentation–maybe 20-30 minutes of solid speaking time–and you isolate the most powerful, standalone statements in the speech. The rest of the content enhances and clarifies these statements, but on their own the statements can generate interest in social media channels. In short, find your best-sounding quotes and tweet them.
But it doesn’t stop there. The real goal is to have your presentation posted somewhere like YouTube. The twitterable moments pique the online viewer to connect with the full amount of content.
For the use of twitterable moments to really work, you must be competent, seasoned, and original. Otherwise, no one will care about your empty statements. When they seek to engage with your insights, there’d better be something there worth engaging with. And of course, you’ll want to become a proficient closer. The audience will need to know how to do business with you, so make sure you have contact information and next steps provided at the end of your presentation. If you can’t convert a social media following into something positive, what’s the point?
Twitterable moments are a great way to get your content out there and generate interest in your platform. But make sure it’s part of a unified effort to convert a social media following into a meaningful clientele.
