As you know Tuesdays are about understanding Gen X and Y audiences. Thus, I thought you might enjoy this article on Jeff Gordinier, author of X Saves the World: How Generation X Got the Shaft But Can Still Keep Everything From Sucking. It’s a great piece that covers how Gen X is “doing the quiet work of keeping America from sucking.” If you want to read the entire piece, you can check it out here. In the meantime, here is a video of Gordinier pleading his case on YouTube.
Scott Schwertly
Scott is an author, speaker and founder of Ethos3. He is also the host of The Primal Presenter podcast. He has guided some of America’s most admired brands to presentation greatness. This includes providing presentation design work or presentation training for companies like Google, Cisco, USA Today, NBC Universal, NewsCorp, Carnival Cruise Lines, and many more.
Scott Schwertly
Scott is an author, speaker and founder of Ethos3. He is also the host of The Primal Presenter podcast. He has guided some of America’s most admired brands to presentation greatness. This includes providing presentation design work or presentation training for companies like Google, Cisco, USA Today, NBC Universal, NewsCorp, Carnival Cruise Lines, and many more.