Beyond blogging and distributing your content through social media channels, myriad opportunities to enhance your thought leadership exist. According to a survey conducted with the LinkedIn Technology Marketing Community, 43% of respondents cited thought leadership and market education as a primary goal of their content marketing efforts. If you want to position yourself as a thought leader in your industry or field, presentations will guide you in the right direction. Here are 3 ways you can use presentations to meet and exceed your objective to become a thought leader:
1. Webinars
Are you searching for a low-cost method of communicating your ideas and opinions across a wide array of audiences? Consider hosting webinars throughout the year to aid you in your quest to mold the perceptions of others. According to the DemandGen Report and 2016 Content Preferences Survey, 78% of participants made a B2B purchase after consulting content through a webinar. Thought leadership requires the support of followers, readers, and viewers – making it of the utmost importance that you establish personal relationships through face-to-face communication.
2. SlideShares
With approximately 70 million users, SlideShare remains a reliable vehicle for expanding your influence and delivering your expertise. Create presentations where you focus on the “why” behind a particular topic. This requires detailing strategies, making predictions, and voicing your opinions. Always ensure that your presentation topics are relevant to current events and take context into consideration. Don’t just produce a SlideShare where you emphasize that “what” or the “how” of subject matter. Always include the “why.”
3. Video Courses
An individual aspiring to transform into a thought leader should recognize the concept of repurposing. For example, the presentations you display through webinars and even on SlideShare can be utilized in an entirely different way – as a video course. Add a talk track or video element to your presentation and sell it as a product on your site or give it away for free on social media.
Source: Content Strategy of Thought Leadership
Laura Ramos of Forrester outlined 3 stages of thought leadership and their corresponding benefits. At the beginning, a thought leader generates more inbound sales leads. Then, their thought leadership translates into sales cycles that are more rapid, close rates that are higher, and deals that become progressively larger. In the last stage, a thought leader achieves credibility and customer loyalty, according to Laura. With the power of presentations on your side, you can realize the long-term advantages of thought leadership.
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