Industry conferences are a great investment for most professionals, however conferences are especially valuable for marketing professionals due to the rapid and continual transformation of modern marketing practices. To stay on the cutting-edge of emerging marketing trends, attend a 2015 marketing conference where you can gain valuable insight from thought-leaders, as well as enhance your network by connecting to talented professional peers; the three conferences listed below are great options to consider adding to your 2015 marketing plan.
1. Summit, The Digital Marketing Conference
What: At Summit 2015, you’ll learn how to find and maximize every marketing opportunity. Explore the latest tools and trends, hear from marketing innovators, and see how companies are using Adobe Marketing Cloud to give them the insights they need in mobile analytics, personalization, social media, and big data.
Summit hosts more than 120 sessions, in nine tracks, on all areas of digital marketing:
1. Marketing Analytics
2. Campaign Management and Email Marketing
3. Digital Experience Management
4. Digital Advertising
5. Personalization and Optimization
6. Social Marketing
7. Marketing Innovations
8. Hands-on Labs
9. Core Services
Past speakers include: Robert Redford (actor/director/Sundance founder), Yancey Strickler (CEO and cofounder, Kickstarter), and Brad Brown (SVP Digital Retail, REI).
Fun Fact: The Summit has been dubbed the spring break for marketers. Conference attendees can conclude their Summit experience by hitting the slopes with a complimentary lift ticket, and enjoying a concert performance by big-name artists such as Lenny Kravitz, Foster the People, and Vampire Weekend at the Summit Bash.
When: March 9-13, 2015
Where: Salt Lake City, UT
Follow: @AdobeSummit
Summit, The Digital Marketing Conference Website
Watch: Highlights from 2013 Adobe Summit: The Digital Marketing Conference
2. Social Media Marketing World
What: This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe.
Social Media Marketing World hosts 90+ sessions via four social media marketing tracks:
1. Social Tactics Tracks
2. Social Strategy Track
3. Content Marketing Track
4. Community Management and Business-Building Track
Past speakers include: Chris Brogan (co-author, The Impact Equation; CEO, Human Business Works), Michael Hyatt (author, Platform: Get Noticed in a Noisy World; former chairman and CEO, Thomas Nelson Publishers) and Jay Baer (author, Youtility; President, Convince & Convert).
Fun Fact: Social Media Marketing World is hosted in San Diego, which is home to beaches, surfing, the world-famous San Diego Zoo, SeaWorld, LEGOLAND, San Diego Safari Park and tons more…
When: March 25-27, 2015
Where: San Diego, CA
Follow: @SMExaminer
Social Media Marketing World Website
Watch: Promo video for Social Media Marketing World 2014
3. Content Marketing World
What: Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience.
Past speakers include: Kevin Spacey (Oscar Award-Winning actor), Andrew Davis (author, Brandscaping: Unleashing the Power of Partnerships) and Ann Handley (co-author, Content Rules).
Fun Fact: Content Marketing World opens the Call for Speakers on November 1, 2014. Email speakers[at]contentinstitute.com to be put on the notification list.
When: September 8-11, 2015
Where: Cleveland, OH
Follow: @CMIContent
Content Marketing World Website
Watch: Promo video for Content Marketing World 2014
Continue developing your 2015 conference strategy by checking out:
5 Exceptional Marketing Conferences (you can still attend in 2014)
Speak At These 5 Conferences in 2015. Apply Today.
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Question: What marketing conferences are you planning to attend in 2015?
