I get asked quite a bit about Gen X & Y and presentations today. How do I communicate to them? Do I need to even use PowerPoint? What stories resonate with millennials? These are all great questions, and I really enjoy engaging with audiences on these topics.
In addition, I also enjoy the inquiries about future generations and whether they will face the same “Death by PowerPoint” challenges that all generations have faced over the past 10 years. Unfortunately, the resounding answer is – Yes.
Think about it. When a novice opens PowerPoint for the very first time, they are prompted with the same boring template options: “Insert New Slide, Choose Background Template, etc.” They are programmed to think in that way. This includes my 7-year old niece who will play with PowerPoint for the very first time later this fall to a Wharton MBA student opening PowerPoint for the 307th time. We have all been programmed to think and present in this way. We can’t hate Microsoft for it, but we can blame our business culture. Enough is enough. No one is winning.
Looking for results? Here are some helpful tips to communicate to Gen X & Y and really any other generation for that matter. It’s about communicating at the speed of sound.
The Web 2.0 Approach: Xer’s and millennials communicate at the speed of sound on a daily basis. They manage multiple profiles online and can maintain an active presence using micro-blogging tools like Twitter. They want the here and now and no BS. Get right to the point with your next presentation.
More is Better: The more slides the better. This ensures you will keep things moving quickly. 5-10 seconds and then “click” – next slide. Keep them engaged and you will keep your presentation memorable.
Be Relevant: Nobody likes dated content. Stay in touch with today’s events and the latest pop culture happenings. No one likes a poser so be genuine with your interest. Also, this includes using fast paced Hollywood styles with your next presentation. Don’t be afraid to experiment with embedded video, flash, and more.
Again, it is all about communicating at the speed of sound.
