Structuring your presentation logically makes it easy for your audience to follow along and understand how you came to your conclusions. Think about your presentation’s structure as a road map that guides your audience from point A to point B. Just as you wouldn’t give driving directions by throwing a bunch of street names out to your friends and hoping that they order them correctly and then turn the right way on each, you shouldn’t present your topics haphazardly.
Simple Structure
Draw It Out
Before you draft your presentation, consider what your audience will think is logical. If you are presenting to an audience outside of your industry, using a lot of industry-specific jargon won’t help guide your audience. If they don’t understand what you are saying, your structure is really beside the point. Draw out your presentation like a map with facts leading to conclusions and conclusions working together to form your larger message. Is it clear how you got from point A to point B? Once it seems clear to you, ask others to review your presentation and comment on the structure. Our minds work differently, so what may seem like brilliant logic to you, may not even make sense to others.
Ergo . . . .