For decades now, people have known that if you have a product or a service that you’d like to put in front of innumerable clients, you needed to get it on TV. Since the introduction of that mesmerizing little box, no media has been able to match its ability to capture the imagination, ambitions, impulses – and wallets – of an audience like television. There is something about the combination moving images and sound, conveniently presented in the comfort of one’s living room, that has created a population of passive viewers who are all too willing to endure relentless advertising. Reading a magazine, a person will flip right passed the ads. Watching TV, that same person will be reaching for the phone, excited to order Cubic Zirconium by the dozens.
For most of us, significant television advertising has been out of the reach of our marketing budgets. Production fees are steep, and high profile air time costs can be truly astronomical. However, there is a new alternative that will allow you present a great looking video without high production costs, and the airtime can be truly reasonable. How does free sound?
Welcome to YouTube!
Yes, YouTube is the website your teenage son enjoys watching backyard wrestling and testicle-crushing amateur bike stunts on. It is also one of the most powerful marketing tools available today. Whether you are introducing a new product or trying to double your web traffic, YouTube can put you in front of millions for little more than sweat equity.
Here are a few basics to get you started:
Know Your Audience
As with any other marketing campaign, video marketing on YouTube doesn’t just happen. The first step is discerning exactly who you want to reach with your video content. One similar detail between presenting your products and services on YouTube and traditional television advertising is that you have to make your point powerfully and quickly. This kind of brevity works best when it is focused at a specific audience.
Commanding Content
In order to really grab your viewers, your videos should engage emotions, create familiar connections or even shock. Simply listing information about your product or service isn’t enough. Seduce your audience – or shake them up – then present your details clearly, simply and briefly.
Create Links
Once you’ve created a YouTube channel and posted a few videos you need to follow through. Send out press releases and post them online.
Write articles about your channel and your business. Publish them online at free article sites and on your blogs. Creating criss-crossing links between your website, marketing pages and your channel can create the kind of cross-pollination that can lead to your video going viral and becoming the talk of the web!
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