There’s little more important to growing your network marketing business than how you present it. Network marketing businesses are built on a foundation of others trusting what you have to say about what you’re selling. If you present it in a subpar manner, you’re going to have a subpar business. But if you completely nail the presentation, you’ll ignite enthusiasm and light a fire under prospects to get involved.
Delivering a killer network marketing presentation doesn’t need to be stressful or overwhelming; it just needs to be done with attention to a few key factors.
Remember the Mission of Your Presentation
A lot of presenters make the mistake of focusing all of their attention on the facts and data they want to share and not enough on the reason they’re sharing that data in the first place, which is to get people invested in the business. Facts and figures are great for contextual purposes, but it’s more important to focus on making your audience feel like they can do what you’re doing. Therefore, you want to spend plenty of time sharing real-life experiences, anecdotes, and digestible directives that your audience can relate to and picture themselves doing.
Show a Willingness to Be Vulnerable
Vulnerability is one of the few things all humans have in common, so showing yours is a no-fail way to help your audience feel more connected to you. Now, this doesn’t mean you have to spill your deepest, darkest secrets to a room full of strangers. Instead, be willing to say what mistakes you’ve made along the way, how much you’re still learning, and what you would’ve done differently. People will be much more inclined to trust and relate to you if you’re authentic than if you come across as a know-it-all.
Talk About the Good and the Bad
Of course you want to emphasize all of the benefits of your business, but if you don’t point out any of the downsides, your audience is going to find it tough to trust you—after all, most people know that there’s no such thing as an opportunity without risks. So, prepare to highlight all of the life-changing, super awesome benefits of your business, but also take care to pepper in a few potential drawbacks (along with your proposed solutions to those drawbacks). This way, your audience will feel like it’s getting a truthful, well-rounded picture of the venture.
Have Fun With It
Audiences have a tendency to mirror the feelings and emotions of those presenting, so if you’re dry, bored, or disengaged, you can bet they will be too. If you want your audience to get excited about your venture, then you have to show your own excitement. Tap into your personal passions and enthusiasm for your business and share it openly; be conversational, playful, and don’t be afraid to crack a joke or two. Even if your jokes are bad, it’ll lighten the mood and help your audience relax and receive what you’re delivering.
If you want to know more about how to deliver a presentation that sells, then check out our Catapult training designed to elevate your presentation game to the next level.
