Your title. It’s the first exposure to your presentation. It’s listed on a conference schedule as one of the many choices that attendees can watch. It’s the first slide your audience will see that sets the tone and expectation of the entire presentation. Yet, for many this concept gets the least amount of attention. We get so hung up on creating three main points, engaging with our audience and having a strong call to action; we forget that the title is equally important as the rest of our presentation. Here’s why you should put more thought into it.
Why You Should Put More Thought in Your Presentation Title
Titles serve three core purposes for a presentation. 1) It identifies the subject matter. 2) It gets the viewer’s attention. 3) It creates expectations for your audience. You can consider these to be brain games. An effectively worded title will trigger primal parts of our brain that get us to act. Understanding the neuroscience of it will help with crafting a title that will make your audience want to listen.
Read the full article: How Neuroscience Can Improve Your Presentation Title Slide
You can be creative with your title as well. Many works of art have titles, from songs to movies to TV shows to books to paintings. Think of titles as the wrapping paper around your presentation. There’s a surprise inside, maybe something the audience has been wishing for. The paper around the box is keeping the secret and creating anticipation, willing your audience to rip it open.
Wrapping paper is also colorful and creative. It has aesthetic that captures our eye. Your presentation title can do the same. The vlogger Nerdwriter breaks down how some of our favorite movies push the creative envelope with their titles.
https://www.youtube.com/watch?v=qG_P_1JnfXI
Your presentation title can serve as the solution to a problem, unbeknownst to your audience. It can draw attention to a theme or character or setting. It can be one of the most thrilling parts of your presentation.
Like everything in life, titles are made up of elements. Here are the five elements that make a perfect presentation title:
- Relevancy: Does the title meet your audience’s needs?
- Suspense: Is the title attention-grabbing and create curiosity?
- Expectation: Does the title tell your audience what they will learn?
- Brevity: Is your title too long?
- Tone: How does the title make the reader feel?
While working on the title for your presentation, keep these questions in mind and make sure each one has an answer once you have finished writing your title.
Take a more in depth look: The 5 Elements of a Perfect Presentation Title
Sometimes the title for your presentation will come immediately. Sometimes it will be the last thing you can create once all your content is complete. No matter how the process works for you, we are here to help. The creative team at Ethos3, we can write and design a title for your presentation that can be like a movie’s opening sequence. We also provide presentation training so that you can deliver all the hard work you put into your presentation, from title to conclusion, to the best of your abilities. It all starts with a few words and an idea that you need to share with the world.
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