In his new book, author Gary Vaynerchuk has penned pages that are already being talked-up as required reading for any new business start up. The author’s recipe for success is a practical, mindful and timely combination of bubbling-over passion and persistent presence in the face of failure.
What’s Hot
Not only does Vaynerchuk write about passion, his language is full of the stuff. Crush It: Why Now is the Time to Cash in on Your Passion is packed with lessons learned and sage advice, but it also serves as an inspirational volume in and of itself. One can imagine holding tightly to a copy of Crush It through the first excited, tense, tentative steps of launching a new business, occasionally opening to the odd, random page for a nugget of wisdom or a gem of inspiration.
What’s Not
Because all of its inspired message-making, Crush It can across too much as a “pep-talk.”
The Bottom Line
The fact that the title reminds us that “now is the time” indirectly challenges the caution that colors these difficult economic times. Although Vaynerchuk doesn’t dwell on the discussing the economy, one of the central concepts of the book offers a timely reminder that content is king. This lesson is important for online content, presentation strategies and authoring books, but it also reaches beyond these limits. One of the books most important lessons is that it’s crucial to marry passion and commitment to quality. In fact, Vaynerchuk seems to imply that quality is the natural outgrowth of passion and dedication. Perhaps there is no more important lesson for any entrepreneur anytime, but this message seems to be an especially important one in this chilly climate.
Crush It is an invitation to fully engage in your field, with your product, with your audience and with yourself. The book challenges as much as it cheers; demands as much as it declares. Ultimately, Crush It is the kind of book that is as valuable as a reader chooses to make it. It’s a great once-through read for any entrepreneur, but it will likely be a go-to motivator for many more.
If you are sitting on your dreams, waiting for brighter days to come, take a look at Crush It. It’s the kind of book you might actually fall in love with – passionately!
